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Wrap Snackers
Wrapman
Tim Hortons was relaunching wraps as wrap snackers and wanted to make it clear that this was a new offering and different from its previous wraps. This led to the creation of Wrapman and the ensuing office debate over who truly owns the title of Wrapman. The new Wrapman or the old one? This was supported by thirty-, and fifteen-second television spots.
Television :30
Television :15
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