Adbands is an annual fundraiser for Tennyson Quance Foundation for Autism and Autism Ontario. And since Adbands is ad people being rock stars for the night, we thought it would be fun to see what it would be like for rock stars to be ad people for the day as well. The idea of Jobswap was born. Jobswap was promoted as a new television show through online video, postering, social media and PR packages to various media outlets. We promoted the premiere season of Jobswap for a few weeks before the reveal video and poster were released announcing that the campaign was in fact for adbands.